It looks good, nice to see real eCommerce exists (e.g. you pay something for a product, I was beginning to feel like everything was a service of a service).

One thing that really really puts me off web sites is if I can't tell shipping costs quickly and easily. Your site is good in that at least you don't have to register to see the total cost, but you do have to add a product and go to the cart to find out shipping. If your shipping is a flat $8.45, I'd suggest having that under a FAQ type area.

Also gift wrap options are good.

I'd be interested to know who you are hosting with. Is it a 3dCart or Shopify type or did you go solo?