I never practiced this because I didn't feel it very helpful. I wish I had more insight into why Ben Franklin thought this was important.
Perhaps you would if you'd tried it :)
But really, doesn't this point boil down to: don't act like a sex addict, and avoid stirring up a bunch of drama?
Well, they didn't have Tinder, but I'm not so sure things were as different as you may think. Here's a pretty amusing letter Franklin wrote that may provide some insight into his thinking on the topic:
Benjamin Franklin, Advice to a Young Man on the Choice of a Mistress (1745) - http://www.themightypen.net/topic/16757-benjamin-franklin-ad...