> As it is, barely a day goes by without "Twitter" being mentioned in national news.

What are you talking about? Before Trump was a thing, Twitter was routinely mentioned in the news. It was the lazy source of react quotes: "Today, X tragedy happened in town Y. 'UnrelatedPerson' on twitter said 'what a tragedy'".

The name is more prominent now, sure, but it already was routinely reported in the news.