A creator would be able to provide meaning for the last person 'in the system' who wouldn't be able to point at someone else to provide his/her meaning.
World of warcraft characters are not self aware, but if they were, my point is exactly that they could aspire to higher meaning than fun for players, by their own standards of morality and what they choose to be fulfilling.
You can feel good about shooting heroin, for a little while, and then you'll realise that it is not all it is cracked (pun intended) up to be. So you will most likely either revise your value system or you'll die of an overdose.
Just doing what makes you feel good is not a very good system of morality, since it obviously allows you to do good to yourself at the expense of others. People that have such tendencies are usually labelled either unable to empathise or psychopaths depending on how far they go in their pursuits.
What you 'ought' to do, is to try to define a set of rules for yourself that start from axiomatic things that any healthy and well thinking person can perceive as 'good'.
It's not a coincidence that most laws tend to start off from basic principles like 'property is ok' and 'killing is not' and work out a whole series of codified laws from there.
For a moral viewpoint on life and a feeling of satisfaction you could very well do the same, on your own almost without external input.
Some people will come up with extremely selfish sets of rules, which is fine as long as they fit within the legal framework and make them feel good, some will do much better than that.
And some will fail, and end up in jail or become ostracised from society.