Creative writing has a huge subjective element to it. You can take two pieces of identical writing and get entirely different responses by changing variables such as the author and the audience. Michael Crichton famously demonstrated this when he turned in an essay to his professor that he copied from Orwell and still got a 'C'. An essay under the nom de plume an influential person is likely to receive more acclaim than the same essay by someone unknown. Why is 50 Shares of Gray so successful even though it is stylistically poor? Why do so many competent writers struggle to get recognition? A lot of randomness.
it depends on:
-audience,and the expectation of the audience
-the expectation of the agent and publisher
-the role of the editor
-societal tastes and mores
-how much promotion the author does, and or the author's connections
Skill, however, is less important. Active vs. passive voice or 'show don't tell' is not hat important.
Being a competent writer means one can probably make a living ghostwriting or writing sales copy, but it's not enough to be influential.