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The integrated graphics unit of those is apparently 2-3x as good as the Intel equivalent in some benchmarks[0]. Sounds very promising overall.

zen core + strong gpu would make a brilliant laptop chip

Is the 15W TDP number for the whole package or just the CPU?

The whole package. The chip CPU + GPU is a single die.

TDP can apparently be configured to be higher or lower (12-25W).

That's similar to what Intel does (and somewhat less flexible, Intel's cTDP on 15W parts is 7.5~25)

Not surprising. After all, AMD bought ATI.