they cant force "their web" upon the rest of the world. there will _always_ be some form of web where one can be anonymous, where you can run your own server without any hardware from "them", using standard-protocols.
maybe the business-people and most poeple who dont care about their privacy will use everything they get thrown from "them". that does not mean the web is dead, it is only that the "mainstream" will live in a separate web. maybe this (their) web will be much bigger than our web. even then, the cool kids will switch to the cool punky web again :D
of course everything is just reading tea leaves..