And yet those same rights-holders seem hell-bent on squandering the opportunity they were given, by splintering their offerings among their own pay services instead of offering them multiple places. I already pay for Netflix. I'm considering paying for Hulu. But there's no way I'm going to pay Netflix, Hulu, Amazon, Apple, Google, CBS, HBO, Showtime, etc., etc., et-frigging-cetera just to get access to content I care marginally less and less about. (Sorry, CBS, I'm not paying your monthly fee just for Star Trek Discovery no matter how much you think that show is worth it.)
You have the content. People want the content. Offer it on your own services if you really feel that degree of vanity about it, but also offer it on enough other major services that any mix of two or three has one that has your stuff on it. You'll make more money, they'll make more money, and I'll get to watch everything I want.