Not sure if you are Dutch, but if you follow dutch news then you'd known the soap bubble 'blendle' has burst already... Afaics they are at the brink of bankruptcy, and needed multiple financial injections to 'survive' and papers like NRC, FTM and recently the telegraaf have already pulled their publications.
Today the people behind blendle launched a new product, Medianieuwsbrief.nl To me another pointer that blendle is no longer viable and they are looking for new products.
They are what others describe causing brand erosion, as they collect articles from lots of sources, readers will forget/not know who actually wrote the article, which newspaper the good articles come from etc.