However, when you look at companies that move the needle in different industries, companies that have repute, market share and profitability, they couldn't care less what is trending these days. They look for domain expertise and excellence.
I have friends who work at Renaissance, the hedge fund. The company couldn't care less about your grasp of the latest ML framework or Keros or whatever you were. As long as you know what you are doing and are exceptionally good at it.
Having worked, full time, at Microsoft, I'd say the same goes there and at Apple, Oracle, even Google for the most part. They don't care about what is trending, just prove your weight.
I think this conclusion was drawn from the companies that make the most noise but are actually not major players in industry. The same companies that are hot for a minute until they meet their eventual demise.
The most robust, relevant and profitable companies out there basically say, 'F* trends, show us your worth in salt'.
It's the hippie companies that ruin it all yet dictate social media conversation...for the 2 minutes their company is hot, then it dies.
Long live domain expertise and exceptionality.