One-on-one help to market fundraisers. This is something charities typically pay consultants $100+ per hour to do.
Do you provide one-on-one help because it's a necessary part of your business model? Or do you do it because you currently have very few customers?
Do you plan to scale your one-on-one help? If your customer base suddenly expanded by a factor of twenty, would you say "Holy crap! We need to immediately hire a lot more people so we can give more one-on-one help to each and every one of our thousands of customers!"?