[0]: https://en.wikipedia.org/wiki/Journalism
[1]: https://en.wikipedia.org/wiki/Media_bias
As for non-toxic, I definitely think that's possible, but involves a bigger conversation as to how people communicate with each other: the same self-awareness that's necessary for good journalism is necessary when people talk with each other day-to-day. It's not clear to me how we rebuild our ability to engage each other in a non-toxic way about important and divisive topics, but I think it's necessary and well-worth trying to figure out.
There is a such thing as journalistic integrity, it is possessed in wildly different amounts by different news sources and it matters. A lot.
The internet has broken mainstream media’s monopoly on “the truth” so it seems a natural next step that they are viewed objectively based on their actions instead of their perceived and heavily marketed position of authority.
Postmodernism itself is the byproduct of the Information Age giving people access to multiple viewpoints. I’m glad to see the playing field leveled.
I despise propaganda as much as... Well, I despise it.
Unfortunately, the winners of 'breaking the MSM's monopoly on Truth' aren't any better then what they replaced (And are in many ways, much worse.) Their output is, by far and large, the worst kind of yellow journalism.
Unsurprisingly, nobody actually wants the truth. The people shouting from the rooftops about corruption and bias, and collusion in the NYT turn around and uncritically read about how Hillary is in cahoots with gay alien pedophiles operating out of the back room of a pizza joint. Or, alternatively, how this is totally the week that Trump's finished. (And did you see the great burn some celebrity gave him?)
There is no "objective" news; people will always have different ideas of truth; however, i think in this case it's easy to discern a difference by the objective of the actors.
Some actors are purposely attempting to distort colloquial understanding via persuasion and misinformation, others are attempting to describe that colloquial understanding to the best of their abilities.
Our modern shortcoming is that we've just lumped all of these things under the shorthand "News" and thereby implicitly gave them all the same credibility and importance. It used to be that the Editorials and Opinions were clearly denoted and segregated in the newspaper... not anymore.
Though we may disagree on the semantics of what constitutes #realnews determining whether someone is attempting to describe the world through the prism of their own perspective or proactively trying to persuade others to think the same as them is pretty easy to see.
We can get mired in the idea that nothing is perfect, so why bother, or we can make the best of what we have & understand that it will never be perfect.
(apologies for the offtopic nature of this diatribe, this is something I've been spending a lot of time thinking about lately)
This kind of false equivalence is almost as toxic as the verifiable lies being promulgated by various "media" sources.