A polarizing article not meant to entertain or educate, but to gain traffic from those searching for 'smart and rich'. If the story were true, I’d feel sorry for him; creating an ideology based on the corner of a puzzle piece makes you horse-headed and ultimately miserable.
Fortunately, it’s not, and he has successfully brought attention to his personal site, which, because of the content, is pleasantly ironic. My left-handed compliments to the chef.