If FB was a German company like Volkswagen, Airbus or Deutschebank you can bet your ass German law would look the other way. This European moral/ethical superiority is unnecessary. There are no saints on both sides.
In the case of digital companies or spaces like Facebook this has only recently reached public discourse. Which makes it so much more problematic because they already have two billion users on the planet. It took Volkswagen a hundred years to get where they are now and the way we manage them has naturally followed. We are not up to speed at all as far as internet giants are concerned.