My only complaint about the X, is that I want it in the frame of an iPhone plus.
Whereas for me, coming from a 7, it looks like a huge phone even though it's near-identical in size.
2) at 1300$ they have margin to allow for expensive parts
3) the notch forces backpedaling in other places
4) this kind of backpedaling is contradictory to luxury flagship high tech device
5) still loss of screen space
6) would have put Apple as the master of hardware and material again
I don't say Apple scale makes things easy, I think it was too much of a compromise
Loss of screen space from what? The imaginary phone that doesn't have the notch? The X has got much more screen space than the 7 in the same form factor. Literally the opposite of a loss!
The customers don't seem to be cringing.