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Would you mind elaborating on what you mean by a "soft close to try and get them to agree to a conversation"? Is this somewhat direct, along the lines of "I'd appreciate a few minutes of your time to talk about opportunities at your company", or something more general like "I'd love to take you to coffee to hear more about what you do"?

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Sure. Soft close is a vague way of saying "don't go begging for a job". When you make this approach somewhat cold or perhaps slightly warm, your objective is to get a conversation started - that doesn't need to be a formal interview.

Of the examples you provide, I'd think the latter might be more effective (possibly including "or a quick call" to make it even less of a commitment).

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