It's mostly people that started medicating for chronic pain.
Louis Theroux's "Dark States: Heroin Town" is a good account of how these addictions progress in the US, and some of the reasons for the growing numbers we are seeing.
Opioid abuse is mostly flat or (among youth) decreasing:
https://www.samhsa.gov/data/sites/default/files/NSDUH-FRR1-2...
http://www.monitoringthefuture.org/pubs/monographs/mtf-overv...
There is no actual link between opioid prescription and subsequent heroin use shown by any research.
https://grokinfullness.blogspot.com/2017/09/debunking-standa...