I'd love (love!) for the answer to all questions about addiction to be "suffer your own consequences," but the US exists as a massive welfare state where intelligent and conscientious citizens should try to ensure that the investments they're making in the lower classes are going to better use than heroin and acting as proxy votes to foreign regimes in US elections.
But we're not even close to a libertarian enough nation to just ignore the problems that corporations create for our citizens, even if those problems could be avoided by personal responsibility. And "soul searching" is waaaay too far up Maslow's hierarchy for most US citizens to even start considering.