Yup. Raise the tolls. Make some high priced toll only lanes while you're at it. God forbid people prefer to sit in traffic on a bridge in order to spend their money in your state. Regressive taxation is always a net win for society.

(the massive amount of sarcasm should be obvious)

Seriously, other than a few extra dollars in the short term and making the roads less crowded for those who have the money to justify their value proposition what is the befit of raising tolls?

I can understand if you want to basically levy a tax on tourism but levying a tax on people showing up to buy stuff doesn't seem smart.