There's only one question they need to ask:
"How much are you going to pay me?"
Edit: The reason anyone would wax poetically about everything else is because he or she realizes that they are not being paid enough. It is like day trading - the moment it goes against a bad trader he or she calls it "investment"
Edit: Thanks for the down votes! It makes me feel warm and fuzzy inside to know that it is still possible to swindle people!