The idea might be cute but performance is not there yet. Specifically they were able to achieve state of the art performance on MNIST, but got 10.6% test error on CIFAR 10 which is comparable to state of the art of 4 years ago (and if you're in the field, 4 years is like a century ago). It's important to stress that there's ABSOLUTELY NO theory backing anything so everything we're doing including this idea of capsules and dynamic routing is just brute-forcing, trial-and-error. Even though the idea is cute, there's still ALOT to be proven for this method. So when I see all these articles, I feel a little bit uneasy.