except snapchat has been effectively locking out and leading on android users. they're making a whole new app just to get some android users back because instagram is absolutely murdering them
When Instagram/Facebook quotes its numbers, they are worldwide user counts. Snapchat is mainly only used in US, UK, Canada, France, Germany which have around 600 million people. This compared to India, SE Asia, Brazil, Africa where Snapchat is virtually non-existant. Users in developed countries are 10 times more valuable based on ad dollars. Hence, I find the comparison of raw user numbers to be an unfair comparison.
https://techcrunch.com/2017/11/01/instagram-whatsapp-vs-snap...