Avis rent a car used to embrace that attitude: https://visual.ly/blog/wp-content/uploads/2014/06/avis-1.jpg
http://1.bp.blogspot.com/_QjhMFKRvyqo/SODNmsNEHCI/AAAAAAAAAk...
http://1.bp.blogspot.com/_QjhMFKRvyqo/SODNmsNEHCI/AAAAAAAAAk...
I think Hertz has a VIP feature for frequent renters where they can just walk right to the car.