What specifically they will receive is unknown, but at the very least they will have a 1x liquidation preference on that $1B invested, which means if the company sells for the total amount of money raised (well below $70B), the investors get all of their money back.
So think of preferred shares like "insured" shares, which is why investors are willing to pay more, because the likelihood of entirely losing their investment is lowered significantly.
However, Uber may not want to raise more capital, take on extra dilution, etc, so they are selling only $1B that will flow to their balance sheet.
The other $9B will be purchased from common shares, or employee shares. These shares do not have these preferred rights and most significant they do not carry a liquidation preference. Which means if the company sells for the amount raised, or below that, you lose the entire $9B.
Since there is no downside protection and there is no liquid market, this is usually used to negotiate a lower price than that of preferred shares.
If there had been considerable time between when the last priced round happened and when secondary shares are purchased then the investor may have to buy them above the last round price because the company has made significant traction and the perceived value of the company is now higher.
But since the last two priced rounds are at the $70B mark and these shares are unsecured, they will usually be bought at a discount.
How much varies but you can expect a 10-30% lower price.
However, since this is sponsored by the company early employees will most likely be allowed to sell shares at a very large valuation compared to what their strike price is.
So it's possible of course, but isn't done 99.99999% of the time.
Now if they were purchasing $1B in preferred and another $100MM in secondary maybe, but certainly not when the common shares amount is $9B would put the other existing investors in jeopardy for their own preferred shares providing their invested capital back should things go south.
[1] https://www.bloomberg.com/view/articles/2017-09-15/icos-vcs-...
As a side note, if you were to try and double $100B, I think Softbank's approach is pretty good. You'd aim to invest large amounts of capital into late stage companies and negotiate to be the most senior liquidation preference. This strategy would give you growth potential as well as plenty of downside protection. One downside is that companies that take Softbank's money may struggle to raise additional private rounds. As a result, I think Softbank will be the last round of private capital that many of these companies will raise before IPO or some kind of M&A.
* liquidation preferences
* various wratchet provisions in case of a liquidity event yielding a lower ROI than anticipated
* pro rata rights
* dividend accrual
* board seats
Common shares have none of that.