The worry for me is the way this thread plays out is pretty much the textbook case for how pharmaceuticals manufacture demand for a drug.
1) Develop a drug (or find one to remarket). Find a disease that it treats or invent one.
2) Pump money into advocacy groups devoted to the disease.
3) Find research that supports the use of your drug.
4) The advocacy group spreads awareness of the disease, even if it's made up, and people start asking their doctors to test for it. Some may even receive a diagnosis.
5) Public pressure reaches the FDA, AMA, et al to consider the use of the drug for treatment.