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* I've never heard of "footfalls." If your company helps local businesses get started and generate traffic from Facebook, Twitter, and other sites, just say it.

* I would find a way to emphasize this message: "Get special love if you're a cafe, bar, restaurant, salon or spa." I don't know what this means, but this sounds intriguing.

* Your headline, "Tweets, Likes, Deals, Check-ins, ..." made me think, "Oh, this is a deal or coupon site."

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Thank you for your feedback. Yes, I guess we need to be a little more direct about what we offer - and perhaps highlight the segments (restaurants etc) we're focusing on. We're also relying on the video to convey that message (the setting is a street with a restaurant, cafe, bar & spa) The headline isn't designed to work by itself - the objective is to gt your attention (if using social media is on your radar). But if the first thing that comes to mind is 'Groupon clone', we should relook. Thanks again.

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