it was wildly successful, had better filters, but really never got the social aspect. Today, its notable to point out that people like Teru [1,2], who shot with hipstimatic in Afghanistan on assignment now work for instagram.

[1] https://www.npr.org/2011/07/27/138746071/foreign-policy-heav...

[2] http://www.thejakartapost.com/news/2015/04/27/teru-kuwayama-...