This sentence alone should suffice for an ig Nobel nomination:
we estimate 27 million person-hours of cross-partisan Thanksgiving discourse were lost in 2016 to ad-fueled partisan effects.
All: the title contains the word “political”, but if we cleave to the actual content of the paper we might stand to learn something. Partisan bickering is right out, of course.
One thing that jumped out at me is that they cite an increasing number of party members hating the other party. What they don't consider is that party membership for both parties has declined over the same time period, presumably leaving the most partisan in the parties. So it doesn't seem unlikely that the very premise of the work is inaccurate.