Well acknowledging that half the US population are irrational is a pretty good first step. You probably wouldn't want to rub it in their faces if you were campaigning for reform like this, but why would you assume they would?
I guess the second step is acknowledging that the other half are also irrational? And anyone campaigning for reform is also clearly irrational... It reminds me of the quote at the end of WarGames: "The only winning move is not to play."