>Most animals are way more expressive that the average person is able to easily understand
Is the market the average person though or the person willing to spend several hundred dollars on tech for their pet?
My guess is the latter would mostly consist of people who have spent decades in close contact with pets and are able to reliably read the body language of a dog with rather extreme accuracy and nuance.
If you've never owned a dog they're rather difficult to read. If you've been around them as long as you've been around people you can almost immediately discern a lot of information about them based on a glance.