Basically, "we need to make sure they are incentivized to perform".

"I won't do my job well without a few extra million dollars."

And this, "it is the employees - and more particularly the senior management team - that must execute at this critical juncture" ...

"Screw you, people actually working the stores, you'll be lucky if we have a pension fund at the end of this. You need to be executing. Bonus? Haven't you heard, we're bankrupt, we have no money for that! Oh, wait, you're on the executive team, absolutely we do!"