We don't need "increased awareness", we need a social decision system (aka "an economy") that rewards positive social outcomes and disincentivises negative social outcomes.

At the moment we have the opposite. No one cares how you make your first billion or two, or how people suffer as a side effect. They only care that you have a billion or two. Toxic side-effects remain invisible and uncounted.

There's a certain irony in attacking EA for building a game economy that's closer to the effort/reward profile of the real economy - for both players and owners - than any other game economy to date.