Microsoft was a lot more aggressive and shady, and used a bunch of evil UI patterns, like installing it by clicking "Cancel" button. Or displaying a second start button that opens the shady installer instead of the start menu. macOS auto downloading is not right, but it is whole level below that.
If you look at OS charts like on Steam, 64% still on Win7, many reverted back, because Win10 (29%) is shit and full of dark patterns, and Win7 is the new XP. In the last few months the install base of Win7 increased whereas Win10 decreased (I was one of them). http://store.steampowered.com/hwsurvey/?platform=pc and https://www.neowin.net/news/windows-7-user-base-on-steam-con...