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> user churn because of bad onboarding

I have a stupid question regarding vocabulary, because I've seen this 'inherent' definition of 'churn' used around here more recently.

To me, when I do co-hort analyses, failure to onboard is a conversion failure. In any case - 'Customer Success' territory. 'Churn' is when the custom fails to re-up (for whatever reason).

Am I using the 'wrong words'?

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You are right, failure to onboard is not churn. Churn is when the customer doesn't renew or come back after a certain initial period has passed.

You're using the right words. (Except for "co-hort" which should just be "cohort" ;)

Yeah. Sorry. I'm not going to correct it, so that your comment standing here continues making sense.

(I don't know what is wrong with me... I found myself typing 're-novate' the other day... At least that makes more sense than 'co-hort')

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