I like that this article doesn't focus too much on the technical aspects of auto-deploys and CI. I've been in a lot of places where the concepts were lumped together, and while we could have easily delivered software continuously, we falsely believed we needed every last thing to be perfectly automated before we did.

It's important that your deployment process is repeatable and simple (i.e. typing one or two commands into a terminal), but if a human is still kicking it off that's still a net positive over big timed releases.