Then he moved on to directly state his intentions, which actually worked, because those women were actually open to having one night stands. But that move was not possible for him unless he convinced himself that women in question is worth less then nothing.
But, if his nice guy play would work and they would really fall in love with his nice guysness and then had sex with him, they would be really hugely disappointed next morning cause he was in it for sex only. So I guess it is very good thing all players except him were experienced enough to recognize the situation and seen through his nice guy act.
This is never an excuse because millions of other men were products of the same time and didn't behave like this, FFHS.