The "NN regulations" that the FCC adopted specifically classified Internet services as Title II "telecommunication services", subject to 1930s-style telecom regulations. Yes, these are "Ma Bell" style regulations.
I presume you don't believe in the existence of selective enforcement in industries where the government holds massive regulatory power? Why does it seem somehow that the most powerful incumbents are never punished, but smaller upstarts are crushed (or not even started) due to the regulatory burden? NN makes this worse.
Pai merely proposes to move things back to the way they were since the beginning of Internet Time to 2015, way back when the Internet was a Title I "information service", subject to much less formal regulation by the FCC. This is met with furious uproar.