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This assumes that Facebook could afford to pay that cost, as ISPs know that Facebook is highly valuated, and that Facebook is willing to pay that cost, knowing that an ISP without access to Facebook is currently useless to the majority of their users.

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You think people will use an ISP that Facebook says is forcing slower connections on people? I think you’re underestimating their market power.

You think people have a choice? There are many areas where consumers have to choose between one crappy ISP and other even crappier options (like satellite).

I think the vast majority does have a choice. I know about the places you are describing and they all have one common feature — not many people live there.

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