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"I have no idea what that is supposed to mean."

save (one's) blushes

via: https://idioms.thefreedictionary.com/

"To prevent someone from feeling embarrassed or awkward."

It still doesn’t make any sense. There’s nothing in the article that suggests Indians are shy about seeing a dermatologist, which is what the title implies.

Plenty of people get embarrassed about things like this. It doesn't need to be suggesting Indians are more embarrassed than others because this is an Indian startup launching a product in India.

Its for an Indian audience... you are reading connotations into a word based on a foreign context.

If the article was "AI-enabled dermatology app aims to save Americans embarrassing visits to the doc" would you still feel weird about it? I see headlines like "X aims to help Americans do Y" all the time, no complaints.

To an Indian audience, "Indians" is roughly synonymous to people.. pretty neutral word.

I’d still think it was weird. Dermatology issues don’t seem embarrassing to me. I could see it making more sense in the context of sexual issues.

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