"15,000 CAVE VISITORS A YEAR
GROSSING $200,000 A YEAR
NETTING $75,000 A YEAR
$500,000 FOR CAVE AND 27 ACRES
$725,000 FOR CAVE AND 70 ACRES that also has an undeveloped cave on it" http://arkhaven.org/arkansas_real_estate.htm
$75K / year net on a $500k property isn't bad at all (~15%). With a bit of work the property could have even more potential.