sure there is plenty of money in tourism
Right now, you're looking at about $340M (at $2200/kg) on two falcon heavies to boost that.
If we handwave R&D and engineering costs, you're still looking at around $170M per person on the moon.
Of the not-so-many people who can afford that, how many people do you think will actually do so?
[0] https://en.wikipedia.org/wiki/The_World%27s_Billionaires