Ask HN: Who is paying $25 a month for Mixergy? | Hacker News Reader

Ask HN: Who is paying $25 a month for Mixergy?

15 pointsduck12 comments

A while back it was announced that interviews older than one week would be viewable by members only - http://news.ycombinator.com/item?id=1140456.

I didn't think much of it until I was doing some research today and ran into this: http://mixergy.com/register-and-get-instant-access-Premium/

Is anyone else paying this? $25 seems like a ton of money if you just want to watch one interview. Plus, this landing page seems very info-commercial like and not at all what I would expect.

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I signed up for that pretty much as soon as it was offered. My thoughts remain the same: it is dirt cheap (the time cost of watching the videos is much worse than the money anyhow), one idea pays for it in perpetuity, and Andrew produces great work which I am happy to support.

I'm paying the $25 and it's well worth it -- even if it was just about showing support for what he's doing, which it's not. Many of the ideas and info that I've been exposed to I would've never discovered by reading books or blogs. It's literally changed how I think about approaching projects or problems (Oh wait, there's a Mixergy interview where they tried this for X situation. That might work here.)

Also, I've been introduced to many extremely bright entrepreneurs that have a lot to teach; I would've never discovered all of these people by myself.

I don't like that landing page either. I put it up because people who sell online advised me to and I thought it was worth a test. I'll change it up when I get a chance.

As for charging, check out the looks on the faces of my interviewees who sell instead of giving their stuff away. When I ask them why they charge (even when I ask in an intentionally provocative manner), there's a look of peace on their faces.

The founder of Line2 was on yesterday. His iOS-based phone service has a monthly fee, even though a few phone apps are free. Charging gives him revenues to invest & improve his product + it lets him sleep better at night + it eliminates the freeloaders who take up time and cost a lot to service.

Finally, you know how the guys who switched from blogging to email say that it gives them a more intimate relationship with their audience? Charging multiplies that by 100.

Try it. Seriously.

I wouldn't give up on a page like that. That stuff works, though there's a lot of ground you're not covering.

One element to test: a subhead near the end that says "Yes, There's a Catch..." (where the 'catch' is that you have to fill out the form now in order to sign up before the cost goes up).

There are a couple other improvements you could make. Email's in the profile, if you'd like to discuss.

Thanks for the reply Andrew. I can see it being worth every penny to a lot of people, but if you are looking for a specific person or topic (i.e. 1 or 2 videos), it just seems out of reach. I know for myself, even if I wanted to watch more I just would not have the time.

Regarding your comment about the landing page seeming info-commercial-like, that's par for the course in the content-selling world AFAIK.

Potential customers are sold with lots of text, emphasizing the volume of stuff you get for your $25 per month. It's never about having a beautifully-designed 37-signals-like plans page etc.

Long lists of what you get are the order of the day; you hope that one of these list items will be the prospect's exact pain point, therefore making the $25 fee seem instantly palatable as it solves a problem immediately.

I am. My contract income recently dropped and I'm ruthlessly cutting my expenses, but I would eat one less meal a day before I would drop my Mixergy subscription.

I think the right price point is more like $10, but Andrew's doing an awesome job - and creating something that I can't find anywhere else on the web - so I can't begrudge him on what he thinks it's worth. Just saying that you could be getting $10 from me right now instead of $0. Have you considered a "pay what you want" model?

Besides the 3 in this thread, is anyone else paying for Mixergy? I find it hard to believe that he has that big of a Willing audience that he could monetize via membership.

Everything on Mixergy is very info-commercial like, IMO.

I think you've said something like that here before, Jon.

I have too much respect for your work to blow off your comments.

I'll just accept that not everyone will like what I do, and give you my email address in case you ever want to elaborate: mail at awarner dot com

I can't afford $25 a month, maybe $12.

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