>However if you come from Rails or want to do mostly web development, then Phoenix is a nice framework, so maybe a good place to start. Also Elixir has a very friendlier community for newcomers perhaps, kudos to Jose and team there, they went above and beyond to make that happen.

One of the best parts about Elixir/Erlang/other BEAM languages is that you can use something like the Phoenix framework in your erlang project just fine. You do not need to learn Elixir if you want to use any of the neat stuff developed in it.