The number of companies supporting H.265 far exceeds AV1/VP9 and the biggest wildcard is: Apple. You simply can't have a codec that doesn't work on iOS or OSX. End of story. And you already know who has won by looking at torrent sites which have almost zero AV1/VP9 content but lots of H.265.
And we already know that VP8 was riddled with patent infringements and ended up getting a license from MPEG-LA. VP9 has not yet been tested in this respect and could easily require royalties from implementers in the future.