1. It doesn't clarify IF your kid requires a smartphone. Anyone not coming from the the article would wonder if there was 1 phone for the parent and a wrist-watch or something for the kid. It may seem obvious to many, but the average person hitting the site would probably not know, then try to use the feedback tool, which leads to #2.
2. The feedback tool makes you fill out the form first then after all that leads you to sign in or create an account -with no way out. What a shitty way to do it. It's not a social media site, it's a business.
Subtle things like this can make a company flop. If they can't get the basics down, why would I want to do business with them?
As for the product. I agree with the previous post, like as if my kids are going to have a smart phone.
Just my 2 cents.