Value First, Price Second: Making good decisions in life and software development

This is a constant challenge I have faced in leading software development teams...

The tendency, especially early on in a product's lifetime, is to think everything is a top priority and therefore rely on the development estimates (i.e. price) to decide what to build next. But that's like looking at the restaurant menu and picking the pumpkin soup and the tofu burger because they are cheapest when your customer would actually prefer to wait and just get the delicious steak.