There'll definitely still be times when you'll want to pick up the phone and call them. For sure.

But our belief is that there's also plenty of times when you really do just want to know where they are. If you're a busy person (say you're a single parent who's at work when their kids arrive home), being able to quickly check that your kids got home ok is huge piece of mind, for a very small time investment. Also consider the equation when you've got a few kids running around -- being able to open our app and see where they all are in a second or two is going to be easier than calling them all up. There will also be times when you're in a meeting and discreetly checking this app is going to work much better than running outside to make a few calls and track down all your children.