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Their revenues are in the billions per year, and so their investors would be looking for new revenues in the billions. The assumption that there's an untapped multi-billion dollar market for logistics software that they could quickly dominate - quickly enough to avoid running out of money - seems unwarranted.

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There's an enormous opportunity in UberEATS if they can get the unit economics right. They could also retreat into already profitable markets .

I've used UberEATS a couple times, but after figuring out that it's basically impossible for delivery people to make much real money off of it I feel really bad.

Not sure if the unit economics can ever work out.

Revenues are in the billions, but profits are nil, and if it comes to bankruptcy vs pivot and earn a profit everyone will find it acceptable. Of course they'd want billions, they want an ROI from the unicorn, it might not be there in its current unicorn form.

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