I think pragmatic businesses that employ finance pros / quants are wise to include Excel as an essential part of their product development workflow. Excel is a great prototyping tool, and people are going to use it whether you want them to or not. These folks are motivated by money and don't give a shit about your tool if (they think) it costs them money (or time). Besides that, how many enterprise applications really offer opportunity for prototyping and running small experiments? Excel is to modeling as wireframing is to UI design.
Someone should write a book about productionizing excel models. It's not going away (and shouldn't).