Twitter basically just admitted it doesn't understand its own policies

But as an advertising-based media company, it's terrible business strategy to keep Trump, because major commercial advertisers - the kind that buys millions of dollars in ads, not the mom-and-pop social media outlets - actually have very specific and written standards on content that they can associate with. I've dealt with these organizations and their advertising standards.

Do you think Calvin Klein or Chanel wants their beautiful fashion ads next to an ISIS beheading video posted by Donald Trump?

Exactly.

Twitter really needs to learn how to control their content lik a professional media company would.

If I were Jack, I'd hire a strict "Editor-in-chief", and just set policy that states "don't piss off our editor-in-chief".